Explore the design process of crafting Fusion Studio's website from scratch using Framer, a no-code tool, in this insightful case study.
Background
Acme Co., a leading company in the industry, approached us to revamp their brand identity. The goal was to create a fresh and modern look that would reflect Acme Co.'s values of innovation and professionalism.
Problem
Acme Co.'s existing brand identity was outdated and did not align with their current positioning. The challenge was to create a new brand identity that would resonate with their target audience and differentiate them from competitors.
Solution
We started by conducting a brand audit to understand Acme Co.'s brand positioning and competitive landscape. Based on our findings, we developed a comprehensive brand identity that included:
key components of a brand identity
1
Logo Redesign
We redesigned Acme Co.'s logo to give it a more modern and dynamic look. The new logo retained elements of the old logo to maintain brand recognition while introducing new elements to signify innovation and progress.
2
Color Palette
We developed a new color palette that was vibrant and contemporary. The colors were chosen to evoke feelings of trust, reliability, and innovation.
3
Typography
We selected a new typography that was clean, modern, and easy to read. The typography reflected Acme Co.'s commitment to professionalism and excellence.
4
Brand Guidelines
We created comprehensive brand guidelines that outlined the proper usage of the new brand elements. The guidelines ensured consistency across all brand touchpoints.
Outcome
The new brand identity received positive feedback from Acme Co.'s stakeholders and customers. The refreshed look helped Acme Co. stand out in a competitive market and attract new customers. The new brand identity also helped improve employee morale and pride in the company.
Conclusion
The brand identity revamp for Acme Co. was a success, helping the company redefine its image and position itself as a leader in the industry. The project demonstrated our ability to develop impactful brand identities that resonate with target audiences and drive business growth.
